Research

Syndicate content

2011 Opinion Leader Report

in
The three-year-old SEMA enthusiast opinion leader research program was created in advance of the 2009 SEMA Show to provide SEMA researchers with consumer insights into industry trends, products, vehicles and the SEMA Show itself. It was built around automotive enthusiasts and opinion leaders who were active in car clubs, automotive websites or forums as well as active social media bloggers who follow performance automotive businesses.

SEMA News—April 2012

RESEARCH
By Steve Campbell

2011 Opinion Leader Report

New Opinion Leader Study Provides Insights Into Consumers

The Changing Landscape of Mobile Electronics

in

About this product:

Other than powertrain components that have to coexist with vehicle on-board computers, mobile-electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that they have to have these cool products on their vehicles.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Cool Necessities

in

About this product:

The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).

SEMA Members may get this content for free!

Regular Price:

$1.99

Racing and Performance Market

in

About this product:

The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Light-Truck Market

in
The light-truck market refers to the sales of pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) and even vans.

SEMA News - September 2009

By Megan McKernan

 

Restoration Market Update

in

About this product:

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

SEMA Members may get this content for free!

Regular Price:

$1.99

Mass Customization = Restyling

in

About this product:

It wasn’t all that long ago that the OEMs were trumpeting the concept of mass customization. The idea sounds great, particularly to consumers. After all, under mass customization, all vehicle buyers could get exactly what they want because essentially each vehicle would be built to order.

SEMA Members may get this content for free!

Regular Price:

$1.99

2008—The Perfect Storm With Opportunities

in
There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.

SEMA News - June 2009
RESEARCH

By Jim Spoonhower

 

Industry Leaders Continue to Mine the Markets

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s. Each one had its impact on the marketplace, but the entrepreneurs running industry companies managed to weather them and, in some cases, found opportunities. The most recent is probably the harshest of the group, but there is no reason to think that industry leaders will not be able to find their way through it. So what made this time different? The following were a number of contributing factors.

Used-Vehicle Market Could Spell New Opportunity

in

About this product:

For the first quarter of the year, automotive industry analysts made pessimistic forecasts for new-vehicle sales volume for 2009. In February, J.D. Power and Associates predicted that total new-vehicle sales would reach a mere 10.4 million units—down 1 million units from the company’s forecast just a month prior and 6 million under the annual average during the past decade.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Demand Index

in

About this product:

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

SEMA Members may get this content for free!

Regular Price:

$1.99

12next ›last »