OEM Information & Resources

In celebration of the FIAT brand returning to North America, we are offering two vehicle customizers a FIAT 500 Sport Vehicles to express how "Life is best when driven"^TM. For the first time, we are partnering with external customizers to express the multiple personalities of the FIAT 500 for SEMA 2011.

Ever wonder how a company gets a restoration product officially licensed by an OEM car maker? ARMO members can now find introductory information from 3 Original Equipment Manufacturers, including preliminary application forms, in one document.

More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”