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- May 17 2012
- May 17 2012
Industry Focused Reports
2011 Enthusiast Lifestyle Report
About this product:
The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive. A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.
2011 Automotive Accessories Report by Foresight Research
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About this product:
The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database.
This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.
2011 Accessory Influence Report
in
About this product:
A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.
Wind Tunnel Executive Summary
About this product:
With rising gas prices, fuel efficiency is on the minds of anyone who uses a car or truck for transportation. The segment often most affected by gas prices is the light truck market, which includes the automakers who build the trucks, the consumers who buy the trucks and the specialty equipment companies who manufacturer parts for the trucks.
SAE Congress Executive Summary
About this product:
The Society of Automobile Engineers (SAE) was founded in 1905 to address the needs surrounding a new form of transportation: the automobile. Manufacturers were focused on advertising, but the need for patent protection and engineering standards was growing.
2004 Youth Study
About this product:
The SEMA Youth Study concerns what a variety of data tells us about the Gen Y band and specialty equipment activity. Gen Y consumers born 1977-1995 represent a market influx of over 70 million consumers; Gen Y has a high minority population of 34% versus the 27% in the general population. Gen Y is an elusive consumer to market to; they communicate through and interact in many dimensions; but 93 percent utilize the Internet for vehicle searches when considering purchasing versus the 62 percent of general population; 1 in 3 Gen Y would consider purchasing a vehicle over the internet86 percent of men and 53 percent of Gen Y Lifestyles respondents have personalized or modified their vehicle, 11 percent of total Gen Y respondents which have spent over $10,000 to do so.