Latest eNews
- May 17 2012
- May 17 2012
Consumer Demand Index for Performance Products and Accessories (CDI) - April 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-10% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The April 2012 report is based on 906 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.
The index increased from 28 to 36.
Consumer Demand Index for Performance Products and Accessories (CDI) - March 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The March 2012 report is based on 875 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 30 to 28.
Consumer Demand Index for Performance Products and Accessories (CDI) - February 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The February 2012 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 36 to 30.
Consumer Demand Index for Performance Products and Accessories (CDI) - January 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The January 2012 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index increased from 35 to 36.
Consumer Demand Index for Performance Products and Accessories (CDI) - December 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The December 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index increased from 24 to 35.
Consumer Demand Index for Performance Products and Accessories (CDI) - November 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The November 2011 report is based on 901 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 28 to 24.
Consumer Demand Index for Performance Products and Accessories (CDI) - October 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The October 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased 44 to 28.
Consumer Demand Index for Performance Products and Accessories (CDI) - September 2011
About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The September 2011 report is based on 828 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index increased from 33 to 44.
Consumer Demand Index for Performance Products and Accessories (CDI) - August 2011
About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The August 2011 report is based on 921 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index increased from 28 to 33.
Consumer Demand Index for Performance Products and Accessories (CDI) - July 2011
About this product:

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The July 2011 report is based on 905 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a decrease from 38 to 28.
Consumer Demand Index for Performance Products and Accessories (CDI) - June 2011
About this product:

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The June 2011 report is based on 900 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an increase from 28 to 38.
Consumer Demand Index for Performance Products and Accessories (CDI) - May 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days. As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.
The Consumer Demand Index is a weighted composite index, set to an
initial value of 100 based on demand levels benchmarked between January
and March 2007.
The May 2011 report is based on 900 interviews conducted nationwide
via Random Digital Dial (RDD) telephone survey. The overall index
experienced an increase of 27%, from 22 to 28.
Consumer Demand Index for Performance Products and Accessories (CDI) - April 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The April 2011 report is based on 900 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a decrease, dropping from 34 to 22.
Consumer Demand Index for Performance Products and Accessories (CDI) - March 2011
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days. As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.
The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.
The March 2011 report is based on 908 interviews conducted nationwide
via Random Digital Dial (RDD) telephone survey. The overall index
experienced an increase from 33 to 34 this month.
Consumer Demand Index for Performance Products and Accessories (CDI) - Feb 2011
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The February 2011 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an increase from 29 to 33 this month.
Consumer Demand Index for Performance Products and Accessories (CDI) - Jan 2011
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The January 2011 report is based on 917 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a decrease from 33 in December to 29 this month.
Consumer Demand Index for Performance Products and Accessories (CDI) - Dec 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The December 2010 report is based on 895 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an increase from 31 in November to 33 this month.
Consumer Demand Index for Performance Products and Accessories (CDI) - Oct 2010
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days. As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.
The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.
The October 2010 report is based on 923 interviews conducted nationwide
via Random Digital Dial (RDD) telephone survey. The overall index
experienced an increase from 30 in September to 57 this month.
Consumer Demand Index for Performance Products and Accessories (CDI) - Sept 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The September 2010 report is based on 914 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a twelve-point decrease, dropping to 30.
Consumer Demand Index for Performance Products and Accessories (CDI) - August 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The August 2010 report is based on 837 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a twelve-point decrease from July 2010, dropping from 42 to 30. The index has reached its lowest point in the last twleve consecutive months.
Consumer Demand Index for Performance Products and Accessories (CDI) - July 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The July 2010 report is based on 852 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an eight-point increase from June 2010, reaching a value of 42.
Consumer Demand Index for Performance Products and Accessories (CDI) - June 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The May 2010 report is based on 912 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an six-point decrease from May 2010, dropping from 40 to 34.
Consumer Demand Index for Performance Products and Accessories (CDI) - May 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The May 2010 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced an eight-point decrease from April 2010, dropping from 48 to 40.
Consumer Demand Index for Performance Products and Accessories (CDI) - April 2010
About this product:
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The March 2010 report is based on 924 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index experienced a three-point increase from March 2010, increasing from 45 to 48.
Consumer Demand Index for Performance Products and Accessories (CDI) - March 2010
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days. As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.
The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.
The March 2010 report is based on 910 interviews conducted nationwide
via Random Digital Dial (RDD) telephone survey. The overall index
experienced a ten point increase from February 2010, increasing from 35 to 45.

