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Business Efficiency 101
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Keeping with the theme of trying to do more with less, SEMA’s Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information. The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.
Define Your Perfect Show
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There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that’s more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.
Demystifying Gen Y
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For John Hotchkis, the “aha” moment came when he did an Internet search for a BMW exhaust. He found two videos on YouTube of BMWs with exhausts from the brand he was considering. They were posted by satisfied customers, not the manufacturer.
International Insight
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SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this inaugural interview is Yunliang 4WD Beijing, a vertically integrated company with activities including sales and installation as well as importing and distributing products to other shops throughout China.
New Products Preview
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New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase. But why wait? We’ve compiled more than 100 items that are confirmed for exhibit at the Show, so take a look at just some of what’s in store!
Pinewood Drag Race
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The second annual SEMA Pinewood Drag Races presented by eBay Motors opened with practice and tuning runs during the afternoon hours of the SEMA Installation Banquet & Gala Fundraiser. With Internet Symposium seminars and the
Show ‘N Shine car show going on in the adjacent Pasadena Convention Center, pinewood racers spent several hours tuning and tweaking in search of elusive tenths of seconds.
Racing and Performance Market
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The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.
ROI at the SEMA Show?
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The SEMA Show is a reflection of our specialty-equipment industry—an industry fueled by passion, perseverance, and a gut-sense that people who love cars and trucks will always demand outstanding, innovative products. It is a challenging time for our member companies, and you can expect exhibitors will adjust their Show presence wisely. But SEMA members know that eventually the market will turn, and those ready with the best products will reap substantial rewards. Case in point: At press time, we are still two months from the Show and already there are more than 1,500 manufacturers exhibiting and a tremendous list of buyer registrations to match. And matching is what it is all about!
SEMA Installation Banquet & Gala Fundraiser
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More than 500 members of the industry attended the SEMA Installation Banquet & Gala Fundraiser in Pasadena, California, August 1, to honor 2009 SEMA Hall of Fame inductees Bill Perry, Rolan “Jeep” Worthan and Henry “Smokey” Yunick and to raise money for children’s charities Childhelp and Victory Junction Gang Camp. They also came to thank members for their service on the SEMA Board of Directors as well as welcome new members to the Board.
Show ’N Shine
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Enthusiasts, car buffs and collectors came together at the inaugural SEMA Show ‘N Shine car show, August 1, in Pasadena, California. The event drew more than 150 cars, ranging from musclecars and rods to trucks, European exotica and Japanese style. All proceeds from entry fees went to Childhelp and Victory Junction Gang Camp charities.
