Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would love to receive publicity, so they will go to those companies whose products they find interesting. SEMA has tools that will help ensure that they know about yours.
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Getting the Most Out of the SEMA Show
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Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.
When the SEMA Show convenes at the Las Vegas Convention Center November 1–4, 2011, a new area devoted to First-Time and Featured Exhibitors will be housed on the east side of the South Hall’s upper level, and a full 80% of the hundreds of booths in that area will represent first-time exhibitors. The following list of 15 tips is intended to help those first-timers optimize their planning and increase their chances for the most successful SEMA Show possible. And they are also excellent reminders for veterans of SEMA Shows past.
My First SEMA Show
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If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened.
He was able to purchase a 10x10-ft. booth due to a cancellation, but that meant he had less than 24 hours to pack his display, drive from Arizona to Las Vegas and then set up his exhibit. Despite the challenges, Poore was able to establish contacts with both domestic and international buyers, grow his brand and get media attention for his invention. In the following interview with SEMA News, Poore offers his advice to this year’s class of freshmen exhibitors.
Our Car Guy in Congress
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They arrived at the Cocoa Beach Cruise Night in their gleaming ’66 Chevelle Malibu. Bill and Katie Posey were excited to help kick-off the first leg of the Hot Rod Power Tour with a barbecue before the next day’s drive to Valdosta, Georgia. They were with friends and fellow enthusiasts, and it was the perfect occasion to announce Posey’s new leadership position in Washington.
Rep. Bill Posey (R-FL) has always been a strong advocate on behalf of the automotive specialty-equipment industry. In his free time outside of Washington, Rep. Posey can be found turning the wrenches on his cars in his Florida home district. When in Washington, Posey affirms his love for motorsports with photos of his cars and his racing days in his office on Capitol Hill. Being named co-chair of the Congressional Automotive Performance and Motorsports Caucus is a natural fit for him.
Profitable Partnerships Globally
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Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.
Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.












