SEMA News

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  • They arrived at the Cocoa Beach Cruise Night in their gleaming ’66 Chevelle Malibu. Bill and Katie Posey were excited to help kick-off the first leg of the Hot Rod Power Tour with a barbecue before the next day’s drive to Valdosta, Georgia. They were with friends and fellow enthusiasts, and it was the perfect occasion to announce Posey’s new leadership position in Washington.

    Rep. Bill Posey (R-FL) has always been a strong advocate on behalf of the automotive specialty-equipment industry. In his free time outside of Washington, Rep. Posey can be found turning the wrenches on his cars in his Florida home district. When in Washington, Posey affirms his love for motorsports with photos of his cars and his racing days in his office on Capitol Hill. Being named co-chair of the Congressional Automotive Performance and Motorsports Caucus is a natural fit for him.

SEMA News Articles for Purchase

Getting the Most Out of the SEMA Show

About this product:

Getting the Most Out of the SEMA Show - SEMA News, September 2011

Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.

When the SEMA Show convenes at the Las Vegas Convention Center November 1–4, 2011, a new area devoted to First-Time and Featured Exhibitors will be housed on the east side of the South Hall’s upper level, and a full 80% of the hundreds of booths in that area will represent first-time exhibitors. The following list of 15 tips is intended to help those first-timers optimize their planning and increase their chances for the most successful SEMA Show possible. And they are also excellent reminders for veterans of SEMA Shows past.

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My First SEMA Show

About this product:

My First SEMA Show - SEMA News, September 2011

If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened.

He was able to purchase a 10x10-ft. booth due to a cancellation, but that meant he had less than 24 hours to pack his display, drive from Arizona to Las Vegas and then set up his exhibit. Despite the challenges, Poore was able to establish contacts with both domestic and international buyers, grow his brand and get media attention for his invention. In the following interview with SEMA News, Poore offers his advice to this year’s class of freshmen exhibitors.

SEMA Members may get this content for free!

Regular Price:

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Our Car Guy in Congress

About this product:

Our Car Guy in Congress - SEMA News, September 2011

They arrived at the Cocoa Beach Cruise Night in their gleaming ’66 Chevelle Malibu. Bill and Katie Posey were excited to help kick-off the first leg of the Hot Rod Power Tour with a barbecue before the next day’s drive to Valdosta, Georgia. They were with friends and fellow enthusiasts, and it was the perfect occasion to announce Posey’s new leadership position in Washington.

Rep. Bill Posey (R-FL) has always been a strong advocate on behalf of the automotive specialty-equipment industry. In his free time outside of Washington, Rep. Posey can be found turning the wrenches on his cars in his Florida home district. When in Washington, Posey affirms his love for motorsports with photos of his cars and his racing days in his office on Capitol Hill. Being named co-chair of the Congressional Automotive Performance and Motorsports Caucus is a natural fit for him.

SEMA Members may get this content for free!

Regular Price:

$1.99

Profitable Partnerships Globally

About this product:

Profitable Partnerships Globally - SEMA News, September 2011

Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.

Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

SEMA Members may get this content for free!

Regular Price:

$1.99

Chris Kersting

  • The nation’s economic challenges mean that all of us in the industry continue to push for efficient ways to increase profits. The SEMA Show continues to be a strong value proposition—and you don’t have to take my word for it; the data tells the story.

Events

  • Technology is integral to the specialty-equipment market as well as to the original-equipment manufacturers. From suspension to powertrains and from safety to infotainment, technology is the future of the automobile.

  • Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue. When the SEMA Show convenes at the Las Vegas Convention Center November 1–4, 2011, a new area devoted to First-Time and Featured Exhibitors will be housed on the east side of the South Hall’s upper level, and a full 80% of the hundreds of booths in that area will represent first-time exhibitors. The following list of 15 tips is intended to help those first-timers optimize their planning and increase their chances for the most successful SEMA Show possible. And they are also excellent reminders for veterans of SEMA Shows past.

  • If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened. He was able to purchase a 10x10-ft. booth due to a cancellation, but that meant he had less than 24 hours to pack his display, drive from Arizona to Las Vegas and then set up his exhibit. Despite the challenges, Poore was able to establish contacts with both domestic and international buyers, grow his brand and get media attention for his invention. In the following interview with SEMA News, Poore offers his advice to this year’s class of freshmen exhibitors.

  • Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would love to receive publicity, so they will go to those companies whose products they find interesting. SEMA has tools that will help ensure that they know about yours.

  • HomeWith more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers.

    In fact, recent Show data points to a 48% increase in buyer registration compared to this same time last year. Enthusiasm seems to be on an upward trend, with interest in the SEMA Show among the highest we’ve seen in recent years, according to SEMA President and CEO Chris Kersting. The following represents a list of first-time exhibitors as of July 25, 2011.

From The Hill

  • They arrived at the Cocoa Beach Cruise Night in their gleaming ’66 Chevelle Malibu. Bill and Katie Posey were excited to help kick-off the first leg of the Hot Rod Power Tour with a barbecue before the next day’s drive to Valdosta, Georgia. They were with friends and fellow enthusiasts, and it was the perfect occasion to announce Posey’s new leadership position in Washington.

    Rep. Bill Posey (R-FL) has always been a strong advocate on behalf of the automotive specialty-equipment industry. In his free time outside of Washington, Rep. Posey can be found turning the wrenches on his cars in his Florida home district. When in Washington, Posey affirms his love for motorsports with photos of his cars and his racing days in his office on Capitol Hill. Being named co-chair of the Congressional Automotive Performance and Motorsports Caucus is a natural fit for him.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Mustang GT500, BMW 1-Series GT, Hyundai Veloster Turbo, Tesla Model S

  • A new book tells the story of the Chrisman family and their contributions to the early Southern California hot-rod movement. Written by Tom Madigan and published by Ed Justice Jr. (EJJE Publishing Group), The Chrisman Legacy—Always Faster covers how Evert “Pops” Chrisman and his sons, Art and Lloyd, earned reputations for being honest and fair while constructing high-quality hot rods.

International

  • Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States. Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

Internet

  • Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.

Member News

  • Street Performance Council (SPC) - SEMA CouncilCollaboration is a frequently used term, but rarely do we get the chance to participate professionally in true collaborative efforts. I have made it one of the Street Performance Council’s (SPC) goals to better partner with SEMA, our sister councils and outside organizations in order to bring about the advancement of our unique individual groups.

  • Professional Restylers Organization (PRO) - SEMA CouncilEvery two years, in accordance with guidelines established by the SEMA Board of Directors, council Select Committee members are charged with choosing a current committee member to serve as chair-elect. This year, Jeff Fink of Advantage Truck Accessories was declared the winner when the votes were tabulated for the Professional Restylers Organization (PRO) position.

  • SEMA Scholarships CommitteeStudents preparing for careers in the automotive industry were eligible to receive financial awards ranging from $1,000–$4,000 through the 2011 SEMA Memorial Scholarship Fund.

    “Paying for a high-quality education is a challenge for many, particularly in today’s tough economy,” said Jamie Eriksen, SEMA education director. “SEMA is pleased to play a part in helping students prepare for careers in an innovative and exciting industry.”

  • Manufacturers Rep Council (MRC) - SEMA CouncilThe 10th annual Manufacturers Rep Council (MRC) Rep Conference returns to Las Vegas and will take place during the 2011 SEMA Show. Join the MRC for an open and interactive session addressing the industry’s biggest challenges in a turbulent economy. It’s an event that all WDs, manufacturers and reps will not want to miss!

  • SEMA councils and committees hold elections every June for Select Committee members who will begin their terms in July. Select Committee members are dedicated volunteers who are elected by the members of the council to serve in various leadership capacities for the benefit of fulfilling their council’s or committee’s mission statement. Without the help of these brilliant and tireless volunteers, advancements on behalf of our members could not be possible.

  • Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilSEMA Member News caught up with two of the newest Motorsports Parts Manufacturers Council (MPMC) Select Committee members recently to ask them a few questions about their involvement in the industry and what they see ahead in MPMC. In this month’s edition we hear from Jim Hughes of Hughes Performance and Kelli Wilmore of MasterCraft Safety. Jack McInnis of Dart Machinery will finish out this series in the next installment of SEMA Member News.

  • Wheel & Tire Council (WTC) - SEMA CouncilSelect Committees are elected by the members of their councils to serve two-year terms. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision; some provide creative solutions to challenges their member companies face; others get their hands dirty and get it done. Each Wheel & Tire Council (WTC) Select Committee member is supported by his or her company in the council’s efforts. For that we say “thank you” to those companies!

  • Light Truck Accessory Alliance (LTAA) - SEMA CouncilKelly Kneifl’s term as Light Truck Accessory Alliance (LTAA) chairman ended in the spring, and George Lathouris of Keystone Automotive Operations assumed the chair position. Earlier in the year, LTAA chose Melanie White of Hellwig Products as the new chair-elect. SEMA Member News caught up with each of these busy truck-accessory professionals to ask them about their plans for the next two years.

  • Hot Rod Industry Alliance (HRIA) - SEMA CouncilTammy Holland has been involved in the automotive aftermarket industry for more than 14 years in the sales communications division of COMP Performance Group. During that time, she has served on many SEMA committees and received numerous SEMA awards, including the 2004 SEMA Young Executive of the Year. Holland has been instrumental in recognizing the importance of growing the next generation of executives in the industry by helping to establish an award for those individuals that support the growth of the industry’s younger executives. She includes Ron Coleman and Scooter Brothers of Comp as her personal mentors, and her favorite aspect of the hot-rod hobby is the people.

  • Automotive Restoration Market Organization (ARMO) - SEMA CouncilIf you are in the automotive restoration industry and are looking for an edge in business, there is no better time to join the Automotive Restoration Market Organization (ARMO). In the first six months of 2011, ARMO launched four new and/or improved member benefits.

  • Every year, American businesses spend billions of dollars on credit card processing. Even an average small business accepting credit card payments spends thousands each month. Knowing how much these costs impact member businesses, SEMA sought a solution.

New Products

  • The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.

    In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

Required Reading

  • The SEMA Show attracts professionals from more than 100 countries, including many journalists who come to the SEMA Show to discover new products and trends. While enthusiasts in different countries may be interested in different segments of the industry, they all look to the United States for the hottest and coolest products. For manufacturers in the United States, this opens endless opportunities to grow their markets and export products internationally. To get an idea of the possibilities, take a look at some of the international media coverage that resulted from the 2010 SEMA Show.

SEMA Heritage

  • Which George Barris are you most familiar with? The King of the Kustomizers who built the Batmobile, the Munster’s Koach and other outrageous vehicles for movies and TV? Or are you better acquainted with the Barris Brothers, George and Sam, who set custom car trends for decades with Sam’s heavily chopped ’49 Mercury and the later Hirohata Merc? Maybe you know Barris for his own custom creations, such as the Ala Kart roadster pickup, which won the America’s Most Beautiful Roadster award two years running.