SEMA Vehicle Technology - Vehicle Technology Center

Vehicle Technology Program Overview
Performance Connectivity Personalization Dynamics  
Vehicle Technology CenterOne of the new and exciting elements of our SEMA Vehicle Technology strategyis to create the Vehicle Technology Center (VTC) at the SEMA Show.The Vehicle Technology Center is being created for our members. It is an investment in SEMA’s collective future. The VTC will showcase SEMA’s vehicle technology programs and partners and the benefits to members.

The VTC and its Tech-Zones are being designed to reinforce our efforts to appeal to emerging-technology enthusiasts and bring greater focus, urgency and performance aftermarket relevance to our advanced-technology offerings. We also want to put vehicle technology on the front lines, similar to what GM and Ford have done recently with the creation of new chief technology officer positions.

The purpose of the VTC is to inform and educate SEMA members. We also want to increase member participation in and understanding of the programs, partnerships, services and systems as well as product and vehicle development tools, methodologies and resources that are available at affordable costs to SEMA-member companies. The VTC consists of both a virtual platform and a physical platform. The virtual platform will include the VTC theatre with seven education seminars focused on identifying and integrating key industry trends, technologies and SEMA initiatives. The sessions will help members understand the challenges of advanced vehicle technologies and learn how to leverage new business opportunities as well as provide networking opportunities for collaborative product-development relationships.

The seminars will open with a vehicle technology keynote featuring Paul Mascarenas, chief technical officer and vice president for research and innovation at Ford Motor Company, as well as Beau Boeckmann, President of Galpin Auto Sports. The VTC Technology Briefing Seminars will include more than 30 experts from leading automakers, powersports, aftermarket, technology and marketing companies throughout the week at the SEMA Show.The seven VTC seminars will focus on the future of performance and customization, branding performance, marketing to enthusiasts, designing for customization, vehicle dynamics of aftermarket-modified vehicles, green performance, connected-vehicle technologies, performance engines and lubrication, and off-road racing.  The physical platform and exhibit space in the VTC will showcase SEMA-developed solutions with technology simulations, demonstrations and workshops to introduce members to the benefits of SEMA vehicle technology programs and partners.

 

SEMA Show Location

South Hall Upper Level

Floorplan
Booth # 35185
Register for the ShowView VTC Schedule

Neil Young demonstrated the entrepreneurial spirit of SEMA members and performance enthusiasts everywhere with his keynote remarks and the introduction of his ’59 Lincvolt at the Green Performance session at the 2010 SEMA Show. Lincvolt is the world’s first microturbine-powered bio-electro-cruiser and proves that a plug-in electroturbine series hybrid can deliver the performance of a fullsize long-range highway cruiser and achieve ultralow emissions. Lincvolt weighs nearly 2.5 times what a typical hybrid electric car weighs, yet it has a 400-mile extended range and a 50-mile range on electric power only.

Deep Orange is a framework at CU-ICAR to pioneer research on future mobility and to educate tomorrow’s engineer today. A modular, open-architecture approach based on building blocks and standard interfaces will simplify engineering and integration aspects while opening new opportunities for innovations and growth. Learn more...